A few weeks ago I remade my image and marketing materials for Rerun Design and one item I really wanted to add was a QR code. I wanted to be able to have a QR code on the back of my business card and this code would lead shoppers to my Etsy Shopjust by scanning it with their cell phone. But, first I had to figure out what a QR code was. All I knew was, that if you scanned this black and white box on some marketing literature it took you their website. With that horrible description my husband was able to figure out what I was asking for and lead me in the right direction. He informed me that what I was talking about was a QR code.
What is a QR Code?
QR codes are a automated, digital and shortcut ways to give and receive a piece information such as; a website, text file, email address or coupon. In order the access the codes you or your customer will need a QR reader application on their cell phone. Once you have a QR reader installed you simply need to hold out your phone and point it at the QR code. Once the QR is read the wesbite, text or coupon will pop up on your phone.
How do I get my own QR code?
At this time there are lots of sites out their offering free QR codes. To find one of these site just search "QR Code Generator" and your options will be endless. The generator I used was Kaywa and it was pretty simple to do.
Here's the steps-
-Click on the link above
-Type in your website URL
-Choose the QR code size
-Click on "generate"
Now you have your QR code and you are all set to add it to any marketing materials. I added it to the back of my business cards.