Something most creative small business owners struggle with is promoting your business and your products. And how do you do this with as little money as possible. I understand the concept that you need to spend money to make money, but what if you don't have ton to spend?
I have two issues to deal with when finding a way to promote by business and products. One item is, I don't have a large of money to invest in the marketing. The second, where do I find the time to spend on it. I am a busy mom of two wonderful boys and I work fulltime. This leaves me trying to find ways that require as little money and time as possible.
With those two issues in mind, I decided to try promoting my Facebook page through Facebook promotions. I was finding that having a Facebook page was an easy way to get news about my business and new items in front of people very quickly and did not require a lot of my time. However, I was not reaching new people. Friend and family only want to see so much. The question was how do I reach more people. So, I decided to take the leap and try promoting my page for a fee on Facebook. Facebook makes the process very easy and you can set a budget and pick your audience. To start the process click on the "Build Your Audience" tab in the your "Likes" box. The whole process and very simple and very un-intimidating.
The next question is, will promoting in Facebook and spending the money be worth it? I have been promoting for the last seven days and received 67 new likes and it cost me around $35.00. That's 67 more people who are now able to share my posts with their friends. I am hoping this will work, but I will wait to see if my sales numbers go up in conjunction to this marketing effort. Only time will tell.